The advertising world is rammed with gender connotations. You can barely leave your house without being subjected to over sexualised imagery, using womens bodies or stereotypical womens roles to sell completely unrelated products.
The website genderads.com (ran by a male) is an online catalogue of gender based adverts. The hundreds of adverts are split into categories and it is absolutely astounding to see the sheer volume.
One of the most prevalent themes within these adverts is not only two-dimensionalising a scantily clad woman, but very often merely sections of her as the head or other parts are out of frame. This is quite literally the most dehumanising thing that can be done to a person and really makes you question the motives of the women involved. Potentially their internalised view that, yes, they are an object to be looked at?
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