Get Her Back... (The Hormonal Bitch)

http://theinspirationroom.com/daily/2010/kitadol-get-her-back/

This is a link to an advertising campaign called 'Get Her Back' by the pharmaceutical company 'Kitadol' for a paracetamol based pill aimed at targeting menstrual pain.

I think this campaign is easily the single most infuriating thing that I have come across lately, aimed at the poor male spouses for having to deal with their awful partners during their time of the month.

I was not surprised to discover that this campaign was created by men, as I don't know any women who would think this a good idea, but I am completely shocked to find that it won a Silver Press Lion at Cannes International Advertising Festival 2010.

The one thing that I never thought men could (or would want to) take away from us is our periods.

We should be very apologetic that our monthly struggle with our own bodies is of a nuisance to them.





http://theinspirationroom.com/daily/2011/kitadol-war-heroes/

This is another campaign made by the same people, for the same product, this time named 'War Heroes'.





The poor things.